Whitepaper
Germany GTM Launch (NL → DE)
The 10 decisions that determines a successful Germany launch in the first 90 days
Germany is not “a bigger Netherlands”.
This whitepaper helps founders and leadership teams turn good intentions into a clear, executable Germany GTM setup – before hiring and scaling create friction.
The whitepaper covers:
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Why Germany breaks fuzzy GTM setups
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The 10 decisions that make or break your launch
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The “Country Manager first” trap
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Role logic for your first hires
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A pragmatic recruiting setup
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A 90-day roadmap with clear decision points
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A practical alignment checklist
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Bonus: Country Manager Reality Check (12 questions)
What's inside
Why I wrote this whitepaper
I’ve spent 20+ years working at the intersection of people, hiring, and market entry between the Netherlands and Germany.
What I see again and again:
Germany launches don’t fail because teams lack ambition or budget – they fail because too many decisions remain implicit for too long.
This whitepaper is my attempt to make those decisions explicit – early, structured, and pragmatically.
Laura Fritz-Wilde
People & Talent · Germany GTM
Download
If you are preparing a Germany or DACH launch and want clarity before scaling
(Free PDF · no spam · practical, not promotional)